Guest posting general guidelines

As we are getting quite a lot of questions around the guest post guidelines, we decided to summarize all recommendations on this page.

What we need in your guest post

1. Content Guidelines

  • Adequate length: 800 – 2,500 words please!

To give you context, here are some things we’d reject if they were sent to us:  

  • Poorly Written Content – This is a dead giveaway. Spelling mistakes littering the piece, poor sentence structure and glaring grammatical errors.  
  • Off Topic Content – Content which doesn’t answer the topic that was pitched to you to begin with.  
  • Plagiarised Content – Content that was copied from other sources. This includes spun content and/or content which doesn’t pass  
  • Spammy Content – Content that has a target keyword consistently added to the article in an unnatural way.
  • Underwhelmed Content – Articles which don’t add value and just don’t offer that wow factor you’re after with helpful tips and information.  

Answer these questions about the blog:

Who is the site’s target audience? Always write with the audience in mind.
What are the identified categories and tags for posts? These topics indicate the brand’s SEO and the audience’s intent – potential subject matter for your post.

Legal aspect: The content of the post becomes the property of our websites once published.

2. Links

    • You are allowed to insert up to 2 do-follow sponsored links leading to a website of your choice. Read here which links are rejected.

    • Internal links. We’ll add more internal links when we’re editing the post, but ~3 links you add to the post would be great. It would save our time and you would have more control. You can use the search field on each of our websites to find relevant content that should be interlinked.

    • High authority support links – next to your sponsored links and internal links, you should also link to some high authority websites (they usually are among the first in Google search results when you search for your topic). The links will make your guest post look more natural and will provide additional resources for the readers. Invest time in the research!

3. Images

    • THIS IS A BIG ONE! All posts include one image used as a featured image, and then one per every 200-300 words another additional image. This helps us to get your post published more quickly. The images don’t have to be original (although those are great) or earth-shattering.

If you get stuck with images

Including images is sometimes easy and other times not so much. Here’s help you if you get stuck:

  • Types of images. All kinds of images can work for a blog post, but here are some ideas:
    • Screenshots of a process you are describing.
    • The graph or visual depiction of a stat you provided (just provide a link to the source).
    • Real-world examples of the strategy or tactic you are describing.
    • Recycled images – do a site search in Google images
  • The best way to provide images:
    • Paste them right into the Google or Microsoft doc and we can save them off of there.
    • BUT, keep image sizes no smaller than 800px wide as much as possible (in some scenarios it just wont be applicable or necessary;).
    • When taking screenshots, Zoom in and then take the screenshot, to avoid a too-small or pixelated image. If you’re using an external monitor, move the window to your regular screen for the best quality image.

Some great websites that offer stock images include:  

When searching stock images, make sure the images selected are of good quality and match the content. Poor quality images should be avoided where possible.  

Do your homework

Don’t dive into picking a topic to write about without investigating the blog(s) you selected. All guest posts should be really related to the blog niche. Sometimes we receive guest posts which are completely unrelated and we need to reject the. For example on our website we write about home, garden and architecture. If we receive a guest post about project management training, we simply reject it.